Discover Ferries is delighted to represent 12 passenger ferry operators at IMM TravMedia for the first time in 2026.

As modern travellers increasingly pivot toward authentic and unique travel experiences, the ferry sector is witnessing a renaissance. The industry is meeting this demand by offering a seamless blend of convenience, value, and the freedom of travelling by water.

From the launch of new sustainable ships to the anniversaries of historic services and a new ferry route, 2026 is set to be a landmark year for maritime travel.

Authentic travel

Ferry travel offers a sensory experience that other modes of transport cannot replicate. From spotting marine-life and taking in the sea air to gourmet dining, entertainment and spa treatments, travellers enter holiday mode from the moment they board in anticipation of the adventure ahead.

Multi-destination trends

In response to the growing trend of port-hopping, which sees travellers use the ferry network to create multi-destination itineraries, Discover Ferries has developed a journey planning tool. Incorporating locations such as Guernsey, Jersey, St Malo & Calais, travellers can “sea more” in a single trip.

Value for money

In an era of hidden fees, ferry passengers get transparency. With a single vehicle ticket, holidaymakers can transport their families, pets, and unlimited luggage, including bulky equipment like bicycles and hiking gear, without the stress of extra charges.

Ease & convenience

With ports located across the UK and multiple sailings every day, ferries offer unparalleled flexibility. Spacious deck areas, comfortable lounges, pet dens and play areas also mean passengers of all generations and mobility levels will enjoy the journey. Whether opting for an overnight sailing to maximise time or a leisurely daytime crossing to enjoy onboard amenities, ferries offer freedom.