20 Oct 2025
Step Beyond the Obvious: Croatia's Secret City Escapes

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Croatian National Tourist Office

Step Beyond the Obvious: Croatia's Secret City Escapes

London, 20 October 2025 –  As World Cities Day on 31 October approaches, UK travellers are being invited to look beyond the big names and uncover Croatia's smaller, soulful city escapes. According to the most recent ABTA's report, city breaks remain the UK's favourite holiday type, but with a twist. Croatia's mix of coastal charm and continental character offers exactly that — urban hideaways where every street, spa, fortress, or vineyard tells its own story.

From Daruvar's spa waters to Ston's oyster beds, these smaller cities show that the best Croatian city breaks start where the crowds end. This World Cities Day, go beyond the postcard — and discover Croatia's urban hideaways waiting quietly just around the corner. With Croatia Airlines year-round direct flights from London Heathrow to Split, Zagreb and Dubrovnik, Croatian urban wonders are closer than ever.

Beyond Zagreb -  Daruvar
Step out of the capital and into calm. A spa and wellness haven with thermal waters, boutique hotels, and lush parks — Daruvar is where relaxation meets refinement.

Beyond Osijek -  Vinkovci
Croatia's cheer capital that reads like a novel— home to ancient roots, great beer, and even Agatha Christie's Murder Mystery. Discover the country's oldest continuously inhabited town and raise a glass to endless good times.

Beyond Pula - Vrsar
Casanova once stayed here and it's easy to see why. A seaside village of romance, winding streets, and spectacular sunsets, Vrsar is Istria's hidden heartthrob.

Beyond Rijeka - Krk
Dive into something truly different: underwater wine adventures, fresh seafood, and the charm of an island town steeped in history and flavour.

Beyond Zadar - Nin
Royal birds, ancient salt pans, and untouched nature make Nin a serene escape for those who crave space, sky, and stillness.

Beyond Split - Šibenik
Fortresses, sea views, and culture galore — this UNESCO-listed beauty blends heritage and fun in perfect balance.

Beyond Dubrovnik - Ston
Follow Europe's longest city walls, taste world-class oysters, and explore centuries of salt-making — Ston is Dubrovnik's quieter, more delicious neighbour.

Ends

PR contact: Ivana Shiell at IShiell@aviareps.com 

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