Lubbock is fast becoming one of the premier destinations in Texas for sports, with a packed calendar of games, passionate college fans, and even ties to some of the biggest names. Whether you're a die-hard fan or just looking for a fun weekend getaway on your Texas road trip, Lubbock fixtures offer an unbeatable atmosphere.

Home of the Texas Tech Red Raiders

At the heart of Lubbock's sports landscape is Texas Tech University, whose Red Raiders are a dominant force across multiple sports. Jones AT&T Stadium and United Supermarkets Arena regularly draw in crowds of over 60,000 fans, bringing together locals, students, and travellers for electric game-day experiences.

This season, Texas Tech's football team made waves in the Big 12 Conference with major matchups. These high-energy games, paired with tailgating traditions and the school's rowdy Raider Alley, make every football weekend an immersive experience. And don't forget basketball. The Texas Tech men's and women's basketball teams have built a solid reputation for performances that keep fans on the edge of their seats.

Homegrown Talent

Lubbock is also home to several sports stars with roots in the area, notably, Patrick Mahomes, the NFL MVP and Super Bowl champion quarterback for the Kansas City Chiefs. As a proud Texas Tech alum, Mahomes frequently shows his support for the Red Raiders and remains connected to the community. Fans and visitors alike may spot nods to Mahomes across the city, from sports memorabilia in local spots to the buzz that builds when he's back in town for Texas Tech events. Patrick Mahomes and Adidas have even collaborated and co-branded new uniforms and athleisure items for Texas Tech Athletics, in the first partnership of its kind in college sports.

In addition, former Red Raiders like Klint Kingsbury (head coach of the Arizona Cardinals) and Sheryl Swoopes (WNBA legend) continue to elevate Lubbock's status. Their success stories inspire both the current athletes at Texas Tech and aspiring young players.

Lubbock also offers a range of sporting activities beyond collegiate. From youth soccer and baseball leagues to semi-professional events, there's always something happening on a field, court, or pitch. Read more

A College Town Vibe with More to Explore

What makes Lubbock special is the community spirit, fuelled by the city's energetic college population. Tailgating culture is unmatched, with Raider Alley pre-game parties featuring live music, food trucks, and local vendors. The entire city comes alive on game days, with sports bars and restaurants packed with fans decked out in their Red Raiders gear.

Plan Your Visit

As the sports season heats up, there's no better time to visit Lubbock. To learn more about upcoming games, events, and other attractions, visit www.visitlubbock.org for schedules, tickets, and travel tips.

About Lubbock Convention & Visitors Bureau:

The Lubbock Convention & Visitors Bureau is dedicated to promoting Lubbock as a premier destination for travellers seeking rich cultural experiences, diverse culinary delights, and unforgettable adventures amidst the beauty of West Texas. Visit us online at www.visitlubbock.org.